Job Information
Fortive Corporation Product Marketing Specialist in Shanghai, China
Primary Responsibilities/Duties
The role of this position is to support IIT business growth by identifying opportunities and growth drivers, building up market development & sales acceleration plan, formulating and driving the business case & strategy for tackling target segments.
The role will handle product lines of industrial instruments. The engineering, process industry and multi-national corporation background are preferred, but not a mandatory.
Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify market opportunities.
Develop and implement marketing initiatives that are in line with the growth drivers and business objectives, such as national promotional campaigns, field events and channel programs that are in line with IIT strategy.
Work with RD team on new product development, product pricing, promotional budget, and forecast.
Apply daily management tools to track product performance, do sales analysis and propose corrective actions.
Work with sales force and cross-functional team, give clear market direction and guideline to the sales team and distributors.
Develop relationships with Key Opinion Leaders to build word-of-mouth. Monitor ROI of marketing vehicles and continuously improve effectiveness of leads gen and GTM.
Qualifications
At least 3 years of experience in marketing or business development functions, with proven track records in handling whole product life cycle, segment development and NPI.
University degree, engineering (minimum), electrical/thermal engineering is preferred.
English fluent preferred.
Relevant industrial experiences preferred.
Strong strategic thinking and analytical skills, quick learner.
Well-developed planning, execution, and resource allocation skills.
Able to work under pressure.
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
This position is also eligible for bonus as part of the total compensation package.